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Top 3 affordable drugstore primers
Primers lay down the base for your foundation, helping it glide on smoothly and stay put through a long, hectic day. Different formulas target different skin needs—some provide deep hydration, others create a tacky surface to grip your makeup, and some focus entirely on blurring out pores and fine lines.
Choosing a primer comes down to personal preference, and honestly, on lazy days, a good moisturizer is all you really need. Here is a honest breakdown of my top three drugstore primers to help you find your perfect match without wasting your money.
Elf Liquid Poreless Putty Primer
If you love the original putty primer but hate digging your fingers into a jar, this liquid version is a total game-changer. It is a silky, skin-perfecting lotion infused with squalane, so it gives your skin a burst of hydration when first applied. I love that it comes in a hygienic squeeze tube. It does a beautiful job of smoothing out uneven texture and blurring pores with no pilling for a flawless finish that foundation just glides over. Keep in mind that it doesn't fill pores as much as the original, sets to a soft matte finish, and contains fragrance.
Elf Holy Hydration Daily Moisturizer
This is my favorite multi-tasking shortcut. If you want to streamline your morning routine, this moisturizer doubles beautifully as a makeup primer. It is packed with skin-loving ingredients that prep and plump your face for makeup in one easy step, saving you both time and money. Remember It isn't a "gripping" primer, so it won't extend the wear of your makeup for 12 hours, blur pores, and it might make your t-zone a bit shiny by midday if you lean oily.
Hard Candy Blur on Lock Primer
This is an incredibly underrated drugstore gem. It is a water-based, silicone-free primer that smoothes out skin texture and locks your makeup in place for up to 12 hours. It goes on clear, feels lightweight, and leaves a soft-focus finish that flatters all skin tones. I love that it is a silicon, cruelty, and fragrance free formula and comes with more product than a normal primer. Keep in mind that your natural oils might still break through by midday if your skin is oily. It is less sticky than an intense gripping primer, and you need to give it a full minute to dry down and set before applying your foundation.